Logo and label design for an Argentine wine brand, well known for its bold Malbec red wine. The G shape proudly continues the iconic logo and boldly frames various Fileteado patterns, a type of artistic drawing that features embellished lines and vivid colors commonly used in Buenos Aires, Argentina. These lively drawings and colors dance together to convey what is at the soul of Argentina and the brand: Passion.
This is one of the concepts presented to the client.
Design Director: Anastasia Laksmi
Illustration: Nicholas Misani